How To Run Google Ads For GBP

Congratulations! You’ve created and optimized your Google Business Profile. You’ve made it this far, and now it’s time to take it the rest of the way. Your Google Business Profile is not going to become the number one search result and noticed by your customers on its own. If you have extra funds in your marketing and advertising budget, you may want to put some of it behind your Google Business profile. Google Ads are a great way to get more exposure for your profile and drive traffic back to your website or to your location. 

 

What are Google Ads?Google Ads

Google Ads are a form of paid advertising on the search engine. It allows you to advertise and promote your products or services when users search relevant keywords. For example, if you are an HVAC company using Google Ads, you may use them to rank higher when a user searches “AC repair”. Google Ads gives businesses the opportunity to accomplish goals of receiving more phone calls, increasing traffic, or getting more visits to a storefront.

Google Ads uses a pay-per-click (PPC) system, meaning that marketers target a specific keyword and make “bids” on that word. So, an HVAC company may bid on the keyword “AC repair”, and if the price of that keyword is within their budget, they will then receive that specific ad placement. However, with Google Ads, you don’t pay a dime until someone clicks on your ad or calls your business. You are completely in control of your Google Ads and have freedom over your goals, budget, run time, and more. 
 

Setting Google Ad Campaigns For Your Google Business Profile

The process of setting up your Google Ads is simple and free to use. To get started, ensure that you are signed into your Google Business Profile. 

1.Search your business name on Google and select the “Advertise” option on your Google Business Profile dashboard.

There are numerous ways to begin Google Ads, and they all eventually lead to the same place. However, a quick and simple way to get started is searching your business name into Google Search and, as long as you are signed in, your Google Business Profile dashboard will appear on the results page. You’ll select the “Advertise” button as shown below, and it will bring you to Google Ads.

 

2.Determine your Ad Goals

Google gives you multiple options for your ad goals and objectives, all of which will help determine where Google places your ads and who they are presented to. You will choose your advertising goal to be…

    • To Get More Calls
    • To Get More Website Sales or Leads
    • To Get More Visits to your Physical Location
    • To Get More Views and Engagement on YouTube

Which goal you select is entirely up to you and what you think is best for your business.

 

3.Write your Ad

Next, you’ll follow Google’s prompts and create your ad exactly as you want it to appear to customers. You’ll write your headlines and descriptions as well as select if you want your business’ phone number or address to appear in the ad. 

 

4.Add Keywords

Choosing your keywords is a crucial step to the success of your Google Ads. The goal when choosing your keywords is toGoogle Ads Keywords select words and phrases that potential customers will use when searching for products that are similar to yours. You want your keywords to be as relevant as possible to your business or the specific product or service you’re offering. For example, an HVAC may choose keywords like “air conditioning repair”, “heating and cooling repair”, “ductless air conditioning”, and more. 

You’ll want to find the happy-medium when choosing keywords. In other words, don’t choose keywords that are too broad with thousands of competitors or keywords that are too specific that no one will search for them. For GBP, it is smart to focus your budget on keywords where customers are closer to making a purchase decision. Keep in mind, the more competitive a keyword is, the more it will cost to bid on. So, if you are just starting out, it may smart to select low-medium cost keywords, as they can be great stepping stones that give you exposure. 

 

5.Select your Location

Next, you’ll want to choose where you want your ad to appear. If your HVAC company is located in West Chester, PA, you obviously don’t need your Google Ad to appear in California. You can select regions, cities, zip codes, or you can advertise the area surrounding your storefront. 

 

6.Set Your Budget

Google Ads

The final step before your ad goes live is to set your ad budget. Google will give you a variety of options or you can completely create your own if you choose. The more money you put into your ads, the more results you will see. You can set a monthly budget so that you never go over your limit, and you can pause and start ads at any time. Also, you will only pay for results, meaning that you will only be charged when someone takes action. 

 

 

7.Run your Google Ad and Examine the Results

After you set your budget, you are ready to run your ad and let the new clicks and calls come in. Remember to check in on your running ads to determine which keywords may be giving you the best results. From there, you can adjust and monitor your strategies for best practices.