Google Business Profile: The Ultimate 2023 Guide

Google Business Profile Local SEO Guide

How To Grow Your Local Business With Our Proven GBP SEO Framework

You can download the Google Business Profile Guide as a PDF or read it here.
Growing a local business can be tricky and investing your hard earned cash into something like SEO can be scary. There are so many GBP Optimization / SEO agencies out there it’s hard to know which ones can deliver. How can you be sure you are doing the right things to grow your business? What is the secret to properly setting up your Google Business Profile for SEO success? Why is local SEO different for GBP versus your normal website? This guide will break down our proven system for optimizing GBP that we’ve created over 14+ years of doing local SEO.

What is Google Business Profile?

Google Business Profile (GBP), formerly known as Google My Business, is a free tool that Google offers to businesses so that they can control how they appear on Google Search, Google Maps, and Google Shopping.

GBP helps you establish a presence for your business and helps you provide information about your products or services. Your GBP includes a variety of information and may look something like this…

Google Business Profile

As you can see, you can add a location, phone number, website, available services, store hours, and so much more. GBP is essentially where customers should be able to retrieve all the information they may need about your business. Now, you may be thinking that customers can get all this information directly on your website or elsewhere. So, why do you need a GBP?

Do You Need a Google Business Profile?

Your GBP is like a dating profile. It’s your business’ first impression to potential customers and helps customers determine if they want to “swipe right” or move on to the next business.  As noted above, GBP allows you to provide information about your business and connect with customers without them having to go directly to your website. The free tool can help you turn the people that find you on Google into customers.

Google Business Profile

Your Google Business Profile may help you…

  • Increase Visibility on Google
  • Gain More Trust and Credibility
  • Share Business Information
  • Connect with Current and Potential Customers
  • Highlight your Best Products or Services
  • Increase Traffic Back to your Website
  • And So Much More

Without a GBP, customers are going to have a much more difficult time finding your business online. It is a completely free tool that Google offers, so as long as you keep your information accurate and up to date, then there is really no harm in creating a GBP. So, it’s time to roll up your sleeves and get to work on creating your Google Business Profile!